There are times when I want to quickly create a blog post so that I can present it in front of my audience. But during the course of time, I always tend to forget one or two things while publishing it.
So, I end up amending the post when it goes live. Though, there is not a problem with it. But eventually, it’s a bad practice.
Sometimes, you tend to forget interlinking your old post or forget to add a Call To Action button. I know there are many bloggers out there who are just like me.
So, to simplify it, I created a blog post checklist which I tend to look up before hitting the publish button. Well, it works perfectly for me.
Because I never forget any step & wouldn’t have to worry about editing my post when it has gone live. If you too are in the same boat like I was, you can download my Blog Post checklist.
I have divided this checklist into two section. They are:
- Before hitting the publish button
- After hitting the publish button.
As an added bonus, I have included an On-Page SEO checklist as well.
Things To Be Done Before Publishing The Post
Now, following are the steps that are needed to be done before publishing your post. These are some important steps that shouldn’t be overlooked. These steps are suitable for both free & self-hosted blog
1. Is The Title Attractive?
The post title is the first thing your audience will see which will decide whether they wanna check it out or not. Hence, it is very important to have an eye-catching post title so that you can get more click through rate.
This usually includes adding phrases like
- Ultimate, Top, Best
- How to
- List title
- Review etc
Why is it important because you are not alone who is writing an article on the same topic. There are thousands of people who have or may be written on the same topic.
So, it is crucial to have an attractive title that stands alone from the rest of the post titles which certainly increases CTR.
2. Are The Title Meaningful & Short?
As you know, there is a limitation of characters in a title that appears on the search engine. So, it is advisable to have around 40-69 characters (optional).
Also, make your title meaningful. What I meant by that is, you should avoid repeating your main keyword more than once.
3. Does The Title Have Long Tail Keyword In It?
Targeting long tail keyword is the best way to drive targeted traffic which has a higher chance of interacting with your content. Thus, it results in more session time & low bounce rate. Also, it has a better conversion rate.
With that being said, you must always include such keywords in your title. Additionally, try to place it at the starting of your title for more effectiveness.
4. Is The Post URL Short & Have The Main Keyword In It?
Your post URL must be short along with the main keyword in it. You should also avoid stop words such as in on, to, is etc. It is not mandatory but it is considered as a good practice.
I myself sometimes include stop words in my URL only when I think that removing it will change the meaning of the URL.
5. Is The Main Keyword Added In Meta Description?
This is mostly overlooked by bloggers. You should include your main keyword in the meta description. Also, your description should be written in such a way that it creates a mystery about your article so that it delivers more click-through rate.
6. Is The Post Length Good?
As a general rule, a post should have more than 300-400 words. But I will suggest writing an article of at least 700 words or more.
Because if you write small content, there are more chances of higher bounce rate. Also, if your main target is to rank your article on Google, then you should write long contents of around 1000 – 2000 words.
7. Is The First Paragraph Catchy?
Your first paragraph will decide whether the audience want to read further or not. So it is very important to have a catchy paragraph that grabs your readers attention.
As per me,
- You should first tell about the problems which your readers are facing.
- Next, you should tell them that there are solutions for the required problem.
- Thirdly, tell them about the solutions that you will be discussing in your article.
Writing the first paragraph in such a way will surely grab your readers attention who will be interested to know more.
8. Are The Main Keyword & LSI Keywords Added In Subheadings?
Don’t forget to add your main keywords in subheadings. You can also sprinkle some LSI keywords on the same. I personally use Lsigraph website to search for LSI keywords.
In this way, you can target multiple keywords in a single article which will drive more organic traffic when it gets ranked on Google.
9. Did I Include Main Keyword Synonyms In My Post Body?
You should include at least 5-6 synonyms of the main keyword in your post body. The reason is that if you are targeting a specific keyword, chances are people might be searching the same with other synonyms of it.
10. Is The Post Having Images?
Wherever necessary, include images. Images are a great way to make your audience feel engaged. However, it doesn’t mean that you are adding a lot of images.
3-5 images per post are sufficient. But at the end, it depends on the kind of content you are writing about.
11. Did I Add Alt Tag On My Images?
Alt tags are a way to tell SERPs what your image is all about. You just need to describe your image with few words. Also, try to include your main keyword & other LSI keywords in one of the images.
Caution alert, don’t overdo it as it will sound like keyword stuffing. One keyword per image is sufficient but it should sound natural.
12. Are You Linking To Reputable Sites? (Optional)
This is optional but it is considered good for SEO if you link to reputable sites which have higher PR score such as Wikipedia, CNN etc.
You can link to them by showing case studies related to your blog topic or any other thing which you think is relatable. I would suggest not to link them in an unnatural way.
13. Does The Post Have Internal Links To Other Pages?
Internal linking is very important as it gives your audience to interact with your other pages as well which in turn lowers your bounce rate.
I would suggest linking articles with an anchor text which are relevant. Also, linking 2-3 articles is more than sufficient. There are two ways you can do it.
You can either link it wherever possible or you can create a separate section where you can link all the relevant articles together
14. Is The Main Keyword Density Good (No Keyword Stuffing)?
You should always pay attention whether you are doing keyword stuffing in your article. Many bloggers think that adding the main keyword a number of times would help them to rank on Google better.
This is a total misconception. As per Google guidelines, Keyword stuffing results in penalization which will, in turn, harm your website.
Personally, a keyword density of 1%-2% works well for me along with LSI keywords.
15. Does The Post Have Videos? (Optional)
Videos are a great way to get engagement from your audience. There is an audience who prefer videos over text.
So, if you include videos in your blog post, your session time will be more which indicates Google that people are engaging with your content. Thus, Google will rank your article better in SERPs.
16. Is The Post Grammatical Error Free?
After writing your article, make sure to check the whole content for grammatical & spelling error. These types of error are considered bad & it will reflect audience about the bad quality of your content.
To avoid it, I use Grammarly which checks all the errors in real time.
17. Are The Content Plagiarism Free?
Plagiarised content is a big NO because Google can penalize your blog for having stolen content. To avoid it, you can check for plagiarised content in your article
You can do that by using Grammarly (Paid Version) or use this website to check online for free. The only limitation is that it allows 1000 words at a time.
18. Is The Post Has A Good Readability?
You should write your content in such a manner that it looks clean & readable. To do that, firstly you should avoid long paragraphs because it could make your audience feel bored while reading it.
Instead, you should target short paragraphs along with images. Also, there should be quite a room ( white space) between your paragraphs so it doesn’t look like jumbled up.
19. Is The Post Placed In Right Category? (Optional)
Now, this is not mandatory for everyone. There are many bloggers who don’t deal with categories. Also, their slug doesn’t include categories.
However, there are some bloggers like me who like to put different topics category-wise. So, if you are following the same. please check whether you are placing your content in the right category.
20. Is Call To Action Included At The End?
If you are promoting any product or service, then there should be a call to action at the end of your content. Also, if it is just a normal article, you can still include a call to action for comments or to share your article.
It is a great way to tell your audience what they need to do after reading the article.
21. Are The Links Opening In New Window?
If you are providing links in your article whether it is internal, external, affiliate links. Always make them open in a new window which helps to keep people from leaving your website.
It will improve the session time & bounce rate as well.
22. Is Everything OK In Preview Mode?
In the end, you need to check whether the whole article is looking great. What I meant by that is whether Images are nicely sized, the content is nicely formatted etc.
You can do that by checking your article in preview mode & make sure whether everything is OK.
28 Must To Do Things Before & After You Hit That Publish Button Click To Tweet
Things To Do After Publishing The Post
So, we have done all the major things. Next up are the things which needed to be done when your article goes live.
23. Have You Shared Your Article On All Social Media Profile?
The first thing you need to do is to share your article on all social media account. Whether it is Facebook, Twitter, Pinterest, Instagram, Linkedin, Google Plus etc. do share it on all of them.
24. Did You Share Your Post On Google Plus Communities?
You need to join Google plus communities related to the niche. I have joined more than 10 communities each having more than 10k members.
When you share your post there, your article will be live in front of thousands of people which will drive good traffic to your article.
25. Have You Shared Your Post On Facebook Groups?
You need to do the same thing with Facebook also. Join as many Facebook groups as possible within your niche and share your content there.
Now each group has different rules. Some of them won’t allow posting article links on their wall. So in that case, wait for their daily post where they allow us to share our article in comments.
26. Did You Share Your Post On Pinterest Group Boards?
Pinterest is a great platform to drive traffic to your blog. You should join as many Pinterest group boards as possible within your niche.
Create a pinnable image for your article and include them in your post. Also, share them on Pinterest & Pinterest group boards. This is a great way to drive traffic to your article.
27. Have You Shared Your Article On Reddit & Stumbleupon?
Reddit & Stumbleupon are a great way to generate a lot of traffic to your post. Reddit gave me a lot of traffic when I shared my content there.
Also, Stumbleupon drives a huge traffic as well when your content becomes viral. I had 2 of my articles which became viral & driven tons of traffic.
28. Have I Answered Questions Related To My Post On Quora?
Quora is a great source of targeted traffic. You just need to search questions related to your content and answer them briefly with a link to your article.
What this does is, people will look up to your answer and if they like it, they would love to know more. This results in clicking your link & thus you will get a targeted traffic.
I have a separate article about how to drive Quora Traffic. You can check that out.
Wrapping Up – Blog Checklist
While creating & publishing any blog post, I always follow this checklist. However, sometimes I ignore few steps when I think it is not much needed.
But anyways, this has been a savior for me and I can assure that it will also help you too. You can download the checklist and start using it from today itself.
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