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Pinterest has always been a puzzle for me because one day I see a hike in traffic and on another day, I rarely see any of them.
I am sure you must have felt the same. It kinda makes me scratch my head to figure out what this mystery is all about.
What am I doing wrong, which isn’t giving me any traffic and at the same time what am I doing right?
Now, I have been using Pinterest for more than a year and haven’t seen any huge spike in traffic. It doesn’t mean that I don’t get any traffic. Sure, I get.
I had a pin which went viral that gave me hundreds of visitors straight for 3 days. But after that, all came back to normal. In short, I always had a good and bad relationship with Pinterest.
It’s like one day I am seeing my Pinterest graphs going up and on another day, it’s literally the opposite.
But after doing quite a research that includes taking a Pinterest course as well. I came to the conclusion that I was missing a few things that weren’t included in my Pinterest strategy.
So, when I started implementing them, I saw my Pinterest analytics starting to take off that resulted in more blog traffic.
Now, I am not here to talk about choosing a business account, applying SEO & other things.
Though they are very important to build a good foundation, but I have already talked about it in the following article.
What I am going to discuss here is something different.
So, if you are keen to know what I have to share, then keep on reading.
3 THINGS THAT BOOSTED MY PINTEREST TRAFFIC
Now, I have been doing some experimenting lately with Pinterest & based on that, I am going to share 3 things which really changed my Pinterest game.
1. CREATE NICHE RELATED PERSONAL BOARDS
Do you know which boards help my pin to get seen?
No, it’s not group boards. Though, they do help but not as much as I thought.
Actually, my pins get a lot of impression due to my personal boards. The boards which I have created.
You see, I recently read an article where Pinterest has revealed that they love personal boards over group boards.
This means if you create personal boards related to your niche with well-keyworded title and description, you don’t need any group boards.
However, if you are new and don’t have many followers, then I will suggest you join group boards because you obviously don’t have an audience in the form of followers.
If you check my analytics, the top 5 boards which give my pins the maximum impressions are all personal boards.
The reason why personal boards do better than group boards is because, you have total control over them, which isn’t the case with the other one where anybody can pin anything.
A board can only be successful when it is filled with related pins. For example, if I have a board related to mobiles, then I make sure that I only save pins related to mobile phones.
However, if I start saving pins related to TV or Refrigerator, then it may hamper the visibility of that board.
So, make sure you avoid such things and start paying attention to personal boards.
2. CREATE AT LEAST 2-3 PINS FOR A SINGLE POST
Now, to be honest, you can’t expect to see better traffic if you create only one pin for your post.
You see the Pinterest algorithm is unpredictable sometimes. You may think that this particular pin will do good, but instead, it won’t generate results as you expected.
It happened to me quite a lot of time when I taught that I made the best pin ever, but was sad to see only a few people coming to my blog.
So, I bought the Pinterest Strategies ebook and started applying the methods mentioned in that course. I created multiple pins and started repinning them by targeting keywords.
And guess what, it worked.
For every blog post, I created at least 3 pins and sometimes, even 5-6 pins because you never know which pin will perform better.
If you see below, I have created 3 pins for the same post with different headlines and colors.
Out of 3, one of them started bringing me traffic. Do note that below pins are only 2-3 weeks old and one of them has started growing well.
You can also see another example, where I only changed color and background picture with the same title and guess what you can see the difference.
Please note that I have targeted different keyword with each pin.
For example, I targeted the “Pinterest for business” keyword with the green pin.
For the orange one, I targeted “Pinterest for bloggers” and for the blue one, I targeted “Pinterest for blogging”.
As you can see, “Pinterest for blogging” keyword is the one that has started doing well.
So, the whole point is, you need to start creating multiple pins for each post and save them in well keyworded personal & group boards. You will definitely see a better result.
3. REPIN YOUR PINS WHICH OTHERS ARE PINNING
When you create a pin, you start pinning it to your boards & group boards.
…But what’s next?
What should you do to make Pinterest happy that they start showing your pins more to others?
To be precise, you need to repin your pins which others are saving in their board.
I know your first question will be where do I find them?
Well, just look up your notifications & activity page.
There you can find your own pins that are being repinned by others.
Click those pins and save it to your boards. That’s all you need to do.
However, make sure to check the board in which they have been repinned. If the board is relevant, then only re-pin it into your board otherwise move on to the next one.
If you start implementing this step, I am pretty sure you will see better results.
You know, Pinterest doesn’t pay much attention when you repin your own pins from your own boards.
However, if you repin your own pins from other’s board, you will see a much better difference.
Well, these are a few things you must consider while using Pinterest. It has helped me a lot to boost my Pinterest traffic.
Not only that, Pinterest Strategies has been a savior for me because it has taught me the right way to use this traffic generating machine (Pinterest) which many of them are actually doing wrong.
With that being said, I hope you liked this article. If you do then don’t forget to share and pin this article. Cheers.
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