Pinterest has always been a puzzle for me because one day I see a hike in traffic and on another day, I rarely see any of them.
I am sure you must have felt the same. Its kinda make me scratch my head to figure out what this mystery is all about. What am I doing wrong which isn’t giving me any traffic and at the same time what am I doing right?
Now, I have been using Pinterest for the last 10 months and haven’t seen any huge spike in traffic. It doesn’t mean that I don’t get any traffic. Sure, I get.
I had a pin which went viral that gave me hundreds of visitors straight for 3 days. But after that, all came back to normal. In short, I always had a good and bad luck with Pinterest.
Its like one day I am seeing my Pinterest graphs are going up and on another day, it’s literally the opposite.
But after doing quite a research that includes taking a Pinterest course as well, I came to the conclusion that I was missing a few things that weren’t included in my Pinterest strategy.
So, when I started implementing them, I saw my Pinterest analytics starting to take off which resulted in more blog traffic.
Now, I am not here to talk about choosing a business account, applying SEO & other things. Though they are very important to build a good foundation, you can read all that down below
What I am going to discuss here is something different. So, if you are keen to know what I have to share, then keep on reading.
3 THINGS THAT BOOSTED MY PINTEREST TRAFFIC
Now, I have been doing some experiment lately with Pinterest & based on that, I am going to share 3 things which really changed my Pinterest game.
1. JOIN NICHE RELATED GROUP BOARDS
When I joined Pinterest, I didn’t have any idea about group boards. All I thought was you just need to save your pin on different boards and BAM traffic will start rolling to your blog.
So, with that ideology in mind, I use to join group boards that have the title such as “Best Blog Post” or “Pin Here”. Though I still use a few of them which is really giving me repins. Other than that, I have left most of them.
I only repin those pins on such group boards which have completely nurtured on Pinterest. By nurturing means, Pinterest knows what my pins are all about & what topic it represents.
A good way to find out is to see the list of related pins which pops under your pin. If those pins are related, then it means that Pinterest knows what your pin is all about.
For example, you can see the above pin (the blue one) is about Pinterest. But, if you look at the below-suggested pins, they are also about Pinterest (red square). This shows that Pinterest knows my pin topic.
So, when your pins reach such level, you can see much better traffic from Pinterest. Those pins will be shown more on your followers feed and it tends to show up more on related pins section of others similar pins.
However, whenever you upload a new pin, Pinterest doesn’t have any idea what it is all about. You can consider it a blank pin if we look at it from Pinterest perspective.
So, it’s our job to let Pinterest algorithm know what our pins are all about.
Now how would you let them know?
- Pin description keywords
- Pinning to the right boards
You need to make sure that you target right keywords on your pin description. A good way is to type the keyword on the Pinterest search bar and see what keyword pops up. Use one or two keywords on your pin description along with hashtags.
The second thing you must do to make Pinterest understand about your pin is to save it in the right group boards (this also includes niche personal boards)
Suppose, if my pin is about Cookie, I will make sure that I share that pin in a cookie related boards (both personal & group boards).
If you have 10 group boards which are related to cookie or food, then you must make sure to share that pin on all 10 group boards. Same goes for personal boards as well.
During this phase, you must avoid pinning them on random group boards which don’t match with your pin topic.
This activity helps Pinterest algorithm understand what your pin is all about because when algorithm sees that your pin is getting saved in the same category boards over and over again, it assumes that your pin must be related to the same category.
Also, when other pinners start repinning your pin in their own personal boards which falls in the same category, then it’s a great sign for Pinterest to determine the content of your pin. This helps the algorithm to suggest your pin to other pinners either via search or by the suggestion.
This is the reason you must start joining niche group boards over general one.
HOW SHOULD YOU DECIDE WHICH GROUP BOARDS TO JOIN?
Go to your blog and decide how many categories you have. For example, my blog is related to Online marketing. So, I will concentrate on joining group boards related to Blogging, SEO, Social media, etc.
Likewise, you also need to do the same. In the end, you need to make sure that you have enough group boards for pinning a single pin without even repeating (i.e. saving the same pin in same board twice). Though you can space out the pinning process by one day or even five day gap.
The other thing you need to look up is the follower count. Make sure that whichever group boards you join, it must have at least 3-4k followers because these are the people who will see your pins in their smart feed.
If you are joining group boards having only 100 or 200 followers, you can’t expect to see better results. Pinterest algorithm won’t show your pin to all 100-200 followers. Only a small percentage of followers are able to see it unless your pin has completely nurtured with right keywords.
That is why make sure that you go for more than 3-4k followers so that more people can view your pin.
2. CREATE AT LEAST 3 PINS FOR A SINGLE POST
Now, to be honest, you can’t expect to see better traffic if you create only one pin for your post. You see the Pinterest algorithm is unpredictable sometimes. You may think that this particular pin will do good, but instead, it won’t generate results as you expected.
It happened to me quite a lot of time when I taught that I made the best pin ever but was sad to see only a few people coming to my blog.
So, I bought the Billionaire Pinterest Manual e-book and started applying his strategies. I created multiple pins and started repinning those pins using his pinning strategy.
And guess what it worked. For every blog post, I created at least 3 pins and even 5-6 pins sometimes. Because you never know which pin will perform better.
If you see below, I have created 3 pins for a blog post with different headlines and colors. Out of 3, one of them started bringing me traffic. Do note that below pins are only 2-3 weeks old and one of them has started growing well.
You can also see another example, where I only changed color and background picture with the same title and guess what you can see the difference.
Please note that I have targeted different keyword with each pin. For example, I targeted “Pinterest for business” keyword with the green pin. For the orange one, I targeted “Pinterest for bloggers” and for the blue one, I targeted “Pinterest for blogging”.
As you can see, “Pinterest for blogging” keyword is the one that has started doing well.
That is the reason I keep insisting you experiment with your pins and try to create at least 3 of them targeting different keywords because sooner or later you will hit the jackpot with either one of them.
3. REPIN YOUR PINS WHICH OTHERS ARE PINNING
When you create a pin, you start pinning it to your boards & group boards. But what’s next?
What should you do to make Pinterest happy that they start showing your pins more to other pinners?
Well, you need to repin your pins which other pinners are saving in their board. I know your first question will be where do I find them?
Just look up your notifications & activity page. There you can find those pins that are being repinned by others.
Click those pins and save it to your boards. That’s all you need to do.
However, make sure to check the board in which they have been repinned. If the board is relevant, then only repin it into your board otherwise move on to the next one.
If you start implementing this step, then Pinterest starts showing your pins to more people.
Well, these are a few things you must consider while using Pinterest. It has helped me a lot to boost my Pinterest traffic.
Not only that, Billionaire Pinterest manual has been a savior for me because it has taught me the right way to use this traffic generating machine (Pinterest) which many of them are actually doing wrong.
With that being said, I hope you liked this article. If you do then don’t forget to share and pin this article. Cheers.
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