In this post, I will explain a simple method which I usually use to find long tail keywords.
And believe me, I could rank for those keywords on the first page.
I know that long tail keyword is not the only thing that accounts for ranking.
You need to write great content with proper On-Page SEO along with good backlinks to get your content on top.
But, if your keyword is highly competitive, then you can’t beat giant websites who are ranking for the same.
That is why it’s very important to target low competition long-tail keyword to succeed.
What are Keywords?
Keywords are generally a word, several words or a phrase that people are searching on the search engine. For example,
- Car (single word)
- Blue colored car (several words)
- Best car of this year (phrase)
As shown above, all of them are keywords that will find content based on the same topic.
What are Long-tail Keywords?
Keywords having more than two words are Long-Tail keywords. They are more specific phrases than regular keywords. A few examples are
- Best camera under $500
- How to make an Omelette
- Top 10 countries to visit
Usually, such keywords have low to average search volume and the SEO competition is easy to average.
For example, you can see low search volume and easy difficulty for the keyword “best country to visit in summer”.
Now, sometimes you will also find keywords having high search volume and high competition.
In such cases, you need to do keyword research to find out long tail keywords that are easier to rank on the first page of Google.
Why should you use long tail keywords for SEO?
There are many advantages of targeting long tail keywords in your content. But the top 3 reasons are
1. Less Competition
Less competition keywords are easier to rank in comparison with the high competition keyword.
Let’s take an example:
- Best Car – About 21,13,00,00,000 results (Google)
- Best car in USA – About 4,31,00,00,000 results (Google)
- Best car for bumpy country roads – About 69,80,000 results (Google)
As you can see, longer keywords have less search result whereas broad keywords have more search result.
This clearly shows why long-tail keywords have less competition & targeting them in your content will make sure you are getting ranked better on the search engine.
2. Better Targeted traffic
Let’s take an example.
If you are planning to buy Ray-Ban black Aviator sunglasses, then what should you type on Google to get the desired results?
Obviously, you will search the keyword “Ray-Ban black Aviator sunglasses” on Google.
Tell me, will you search “sunglasses” or “black sunglasses” for Ray-Ban?
No, because those keywords are not specific & it will not show the result which you want to see.
You can only drive targeted traffic to your content if your target keyword describes what they are looking for and long-tail keywords do this job pretty well.
3. High Conversion Rates
If there is a person who wants to buy Nike Shoes and there are two shops in front of him.
One is a general shoe shop and the other one is a Nike shop. Now, tell me which shop will that person choose?
Obviously, Nike shop because he can easily get his desired shoes from there.
Now, imagine the general shop as a broad keyword and Nike shop as a Long-Tail keyword.
Do you understand the concept?
If you are targeting long tail keywords, you have a better chance to drive and convert your audience for sales and sign up because you are giving them the exact information they are looking for.
How to find Long Tail Keywords?
Well, there are many ways to find long tail keywords. One of them is Google. You might be thinking how Google can help you find such keywords.
Well, you must have noticed that while typing anything on Google, it guess your keyword automatically. These keywords are basically the terms which readers used to search that particular topic.
So, you can use this feature to find long tail keywords. But there is one problem. You are not aware of the competition whether they are hard or easy to rank. Thus, this can be tackled by using a “Keyword research tool“.
I use KWFinder because it’s arguably one of the best and easiest tools to find those profitable keywords. Before I show you the actual method, let’s take a quick look about KWFinder.
What is Kwfinder?
KWFinder is a keyword research tool owned by Mangools used to find long-tail keywords with ease.
It also offers other wide range of metrics that will ease your work to choose the right keyword.
Nowadays, this tool is used by many bloggers and SEO consultants because of the features and affordability.
How to find Long Tail Keywords using KWFinder?
1. Start with a Seed keyword
Finding low competition long tail keywords is quite easy using this tool which I really like.
All you need to do is start keyword researching with a seed keyword (broad keyword) and then look for those keywords that have less competition.
For example, “Dog House” is my seed keyword.
So, I will just type this keyword in the KWFinder text box and hit the “Find Keywords” button. (make sure it is in suggestion mode)
As you can see, there are a lot of keywords related to Dog House along with its metrics.
2. Arrange the keywords from easy to hard difficulty
Currently, all the keywords are jumbled up with the random difficulty level.
So, it’s kind of difficult to filter out low competition keywords. That is why you need to sort all of them from easy to the hard difficulty level.
For this, click the KD link (as shown in the red box in below screenshot) for one or two times until you see the KD score from less to more.
Once done, you can see difficulty score denoted by different colors.
Each color represents the difficulty level:
- Green color shows the easy difficulty level
- Orange color shows the medium difficulty level
- Red color keyword shows the hard difficulty level
Now, you only need to concentrate on green color keywords.
As I already sorted out the difficulty, I can see a few keywords that are easier to rank. For example:
- Winter Dog house
- Small Iglo dog house
- Dog house for 2 dogs
- Best dog house
Now writing your content around these keywords will surely help you get ranked on Google. But please remember to write a lengthy, descriptive content with good On-Page SEO.
3. Find Search Related Keywords (LSI Keywords)
LSI keywords are those keywords that are conceptually related terms which search engine bots use to understand the content of the page.
These keywords are very important and they should be added throughout your content.
In KWFinder, you can use the “Search related keyword” feature to find these keywords easily.
In the below screenshot, you can see, there is an arrow in front of Dog house grooming keyword.
Clicking on this will display a set of keywords which are LSI keywords that can be used on your content.
So, if we summarize all the steps, then this is what you need to do
- Search a seed keyword
- Arrange them with keyword Difficulty (from easy to hard)
- Choose your main keyword (green colored KD)
- Click the “search-related keyword” button of your main keyword to find LSI keywords
- Now, use your main keyword and LSI keywords in your content to make it SEO friendly.
So, this is how I find long-tail keywords for my content using KWFinder. It’s an easy, quick method because you don’t have to rely on multiple tools.
You can do all the keyword research from a single tool without much hassle.
So, what you think?
I would love to know your thoughts.
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