Many bloggers rely on social media to generate traffic for their blog. Though this type of traffic can be generated easily & the result happens immediately.
But it is not sustainable. By sustainable, I mean the traffic disappears immediately within minutes or hours unless you are constantly promoting your content.
I know you don’t have that much time to spend on social media every day. So to tackle it, it is necessary that you concentrate on other forms of traffic as well.
One of them being the organic traffic i.e. traffic from the search engine such as Google, Yahoo, Bing. It is highly targeted traffic which can lead to more sign ups & sales. But to generate organic traffic, it is necessary that your article must rank on the first page.
As ranking on the first page isn’t easy because there are a lot of factors involved that determines whether your content will rank higher or not. One of them being the keywords.
You need to choose low competition keywords that can be ranked. To find such keywords, you will be required to do keyword research. But the question is how?
That’s what you will learn here. I will be showing you how to exactly find long-tail keywords that can be ranked on Google which in turn drives organic traffic.
However, you need to follow certain On-Page SEO guidelines while implementing these keywords in your content. Anyways if you are pumped up, let’s jump into it.
This post contains affiliate links. However, I only suggest those products which are trustable. If you buy or signup anything using my link, I get a small commission which helps me to keep this blog running. For more info, you can refer my Disclosure page.
WHAT ARE KEYWORDS?
If you want to search something on Google, what you do? You write words on Google that describes what you are looking for. These words are known as keywords.
Keywords play an important role in getting your content to be found on the search engine. But finding those keywords isn’t cinch. We will be discussing that in a few minutes. But before that, let’s see different types of keywords.
Basically, there are two types of keywords.
- Short or Broad Keywords – These are short keywords which consist of one or two words such as “blog SEO”, “Blogging tips” etc.
- Long Tail Keywords – These are long keywords which consist of more than two words such as Best blogging SEO tips, Best blogging tools & resources etc.
I recommend that you should target long tail keywords because they are more specific & less competitive. It also helps to drive targeted traffic to your content.
In addition, try to create your main keyword by combining 2-3 long tail keywords so that you can target multiple keywords at the same time.
For example, If you are writing about losing weight & you have three keywords such as
- Tips to lose weight
- Diet to lose weight
- Workout to lose weight
Then you can combine them to make your main keyword such as “Tips to lose weight with diet & workout”. In this way, you can target three long tail keywords at the same time which means more traffic. Not to mention, you have to include tips, diet & workout in your article as well.
WHAT IS THE IMPORTANCE OF KEYWORDS IN SEO?
In SEO, keywords will decide what type of readers will find your blog post. If you are writing about gardening, then you want that it should attract people who are interested in gardening rather than people who are not. In this way, you will be getting high-quality traffic.
This will also help you to sell products through affiliate marketing strategies. By targeting the right kind of keywords, you will be able to drive the right kind of readers who are likely to buy the product.
For better result, you need to find those keywords which have good search volume but less competition. These keywords are more likely to rank better on SERPs (Search Engine Result Pages).
WHY SHOULD YOU TARGET LONG TAIL KEYWORDS?
I have seen many bloggers doing the same mistake of targeting broad keywords. Though they have a high search volume they also have a high competition as well.
If you are newbie blogger or your blog has less domain authority, then it is impossible for your blog to get ranked for such broad keywords.
For example, if you target “SEO”, then forget about ranking for such keyword because you will be competing with giant blogs such as Moz or Backlinko.
But if you target “SEO tips for beginners”, you will see better results in comparison with the previous one because
- It is a long tail keyword.
- Such type of keywords is more specific which will drive targeted readers.
- It has less competition which means it will be easier for you to rank it.
I hope you got the idea why you should target them.
HOW TO FIND LONG TAIL KEYWORDS?
Well, there are many ways to find long tail keywords. One of them is Google. You might be thinking how Google can help you to find such keywords.
Well, you must have noticed that while typing anything on Google, it guess your keyword automatically. These keywords are basically the terms which readers use to search that particular topic.
So, you can use this feature to find long tail keywords. But there is one problem. You are not aware of the competition whether they are hard or easy to rank. Thus, this can be tackled by using a “Keyword research tool“.
But here we will concentrate on KWFinder. So let’s have some intro.
WHAT IS KWFINDER?
KWFinder is a tool owned by Mangools. Talking about them, they offer a suite of keyword research & SEO tools which includes:
- KWFinder – Keyword research tool
- SERPChecker – SERP analysis tool
- SERPWatcher – Rank tracking tool
- Link Miner – Backlink analysis
Right now, we will talk about the first one. This tool can easily help you to find long tail keywords that can be ranked on the first page of Google. In a couple of minutes, I will show you exactly how to use this tool.
HOW TO FIND LONG TAIL KEYWORDS USING KWFINDER?
Now let’s have some tutorial section. You see finding low competition keywords through this tool is quite easy which I really like.
Suppose, I want to write an article on Affiliate Marketing that can be ranked on Google. For that, I need a keyword which has less competition and decent search volume.
As affiliate marketing topic is quite competitive, ranking an article using “Affiliate marketing” keyword can be tough. So, we need to target this topic with a different keyword.
So for this, open KWFinder and it will look something like this as shown below.
Now type your main keyword. My keyword will be “Affiliate marketing for bloggers”. As I search this keyword on this tool, it will analyze and then show all the analytics. Also, it will suggest other relatable keywords.
Now each result has 5 sorting categories which provide more info. Those categories are
- Trend – It depicts whether the keyword is on trend or not. It pulls out last 12 months data & depicts whether the keywords are profitable or not. A rising graph is a good sign.
- Search – It shows the average monthly searches for the past 12 months.
- CPC – The average cost per click. It is basically related to ads.
- PPC – This shows the competition in pay per click advertising.
- DIFF – It is the difficulty level to rank on SERPs. The scores are given from 0-100. The lower the number, the easier it can be ranked.
As we are not in the advertisement, so we will ignore CPC & PPC. You may also ignore trend as it keeps on changing. Now, what left is Search Volume & DIFF. We need to concentrate on these two.
Now as you can see, my keyword has a difficulty score of 47 which is possible to rank. Also, the search volume is good. So, if you’re blog’s domain authority is more than 20.
You have a chance to rank on the first page of Google for the same keyword. By the way, if you are not aware of your blog DA. You can check out here.
However, if you are getting started, it is better to choose keywords that have a difficulty score of less than 40. To find it, we will arrange the difficulty score from less to more. For this, simply click the DIFF as shown below.
After arranging, you can see the green difficulty score. Here, green colour depicts that the keyword is easy to rank as shown on right side. So, If I write an article on “Affiliate marketing websites”, I have a pretty good chance to rank it on the first page.
I hope you got the idea how to use this tool. Let’s move forward.
HOW TO USE SERPCHECKER
This tool is used to check analytics of the websites that are ranking for your keyword. Through this, you can get an idea about the competition of websites with whom you will compete for a particular keyword.
If you are new to this, then I suggest reading those article which I suggested at the beginning. To know more about SERPChecker, you can read this guide.
HOW TO USE SERPWATCHER
SERPWatcher is used to track your ranking progress. Whatever are your targeted keywords, you can track them to know what position they are currently ranking on a daily basis.
All you need to do is enter the keywords for whom you wanna rank & it will track all the ranking analytics. But unfortunately, SERPWatcher is only available for paid members. You can refer to this article to learn more about it.
HOW TO USE LINK MINER
If you are into SEO, then you must be aware that backlinks are one of the most important ranking factors. Using Link Miner you can see how many backlinks does a website have. By inserting your URL, it will show all the backlinks referring to your blog.
KWFINDER PLANS & PRICE
You will be glad to know that it allows you to do 5 keyword search for free within 24 hrs. That means every day you get 5 chance to do the keyword search.
This is great for those who want to try this tool. But usually, 5 keyword search isn’t sufficient if you want to dig out deep to find those golden keywords that can be ranked easily.
Many bloggers including me do up to 10-20 keyword research before deciding on the final one. With that in mind, if you are also one of them, then you need to upgrade to their plan. Usually, they have either monthly or annual plan.
If you go for monthly plans, then you will be charged
- Basic Plan – $49/mo
- Premium Plan – $69/m0
- Agency Plan – $129/mo
If you go for annual plans, then you will be charged
- Basic Plan – $29.08/mo ($349 annually)
- Premium Plan – $39.08/m0 ($469 annually)
- Agency Plan – $79.08/mo ($949 annually)
Also, you will get access to SERPWatcher, SERPChecker & Link miner as per their plan. Now that’s a treasure for SEO freaks.
After finding your final keyword. Let’s see how you can use them in your blog post.
HOW TO USE KEYWORDS IN YOUR BLOG POST?
Before starting this, you can read my On-Page SEO article mentioned at the beginning where you will exactly know how to use keywords in a blog post.
Ideally, following are the major places where you need to insert your main keyword.
- Blog Post Title
- Permalink or URL
- Blog Post Description
- Headers such as H2, H3
- The body of the post
- Image alt tags
However, make sure that you don’t over optimize it. Ideally, you need to make sure that your keyword density is around 1% – 3%. But it’s up to you, as Google suggests to have keyword density below 5%.
Along with that, you can also use relatable keywords or synonyms for your main keyword. To make it easy, you can refer this website where you can search relatable or I should say LSI keywords.
Make sure that your article is long & detailed as Google ranks such articles better in comparison with the short one. However, if you don’t have the time or you are not good at writing, you can hire someone from Hirewriters to write a detailed post especially for you.
HOW TO CALCULATE KEYWORD DENSITY?
There is a simple formula which you can use to calculate keyword density.
Keyword Density = (Nkr / Tkn) x 100
Nkr = Number of times your main keyword is repeated
Tkn = Total number of words in your blog post.
For example, if I have repeated my main keyword 10 times and my blog post has a total of 1000 words. Then my density will be
KD = (10/1000) x 100
KD = 1%
You can also use Yoast plugin to determine the same. However, don’t fully rely on Yoast for the purpose of keyword density.
HOW MUCH TIME WILL IT TAKE TO RANK FOR KEYWORDS?
Ideally, ranking your post is a very slow process depending on your domain authority. If you have less DA, it could take more time because Google doesn’t trust new websites easily. To earn their trust, you should increase your DA.
It can be increased by creating quality backlinks. Though, it should be natural and not any black hat methods.
If I talk about ranking, it will take anywhere from 3 to 6 months. It took me 4 months to actually see the desired result. However, results may vary depending upon the keyword competition.
WRAPPING UP – HOW TO FIND KEYWORDS FOR BLOG POSTS SEO
That’s it, guys. You finally completed this guide. Though there is a lot of stuff involved in keyword research like search volume, low competition, other competitors etc. If you do this manually, then it may take a lot of effort plus time.
Thus using KWFinder will surely ease your work because it analyzes all these and shows you the final keywords that can be ranked.
So guys do let me know whether this piece of cake was useful for you. If it is, then don’t forget to share it. Cheers.