How To Do Keyword Research For SEO In 2019

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In this post, you’ll learn how to do keyword research for SEO.

This is a great way to increase your traffic and if you’re looking for affiliate marketing or selling your own digital products or physical products, then this will work for conversion.

I have shown two methods to do keyword research i.e. a free method, and a paid method.

Along with that, I have also shown two steps that ensure your chances to rank on the first page for the targeted keyword.

So, if you’re ready, let’s get started.

What is Keyword Research? 

Keyword Research

Keywords are the word or a combination of words used to search for any content.

The process of finding those keywords that can drive the right audience to your content is known as Keyword research.

It is basically making sure that your site has the keywords that people are searching for when you’re ranking in a search engine like Google.

You just want to make sure you have what they’re looking for.

Read More:
> How to start & implement SEO on your own blog
> How to find & fix broken links on your blog to improve crawlability
> Take Online Video Courses on SEO for Free

Types of Keywords

Most keywords are broken down into 4 basic user intents and this really helps you to know what kind of user intent keywords you want to put on your site.

It’s really a powerful thing once you get to know and understand this process.

1. Navigational Keywords

This is mainly for branded websites that are already known. If people types in a brand name, it means they are performing a navigational search.

They usually do this to find the correct URL to get to the site.

For instance, when you want to go to Netflix, you simply will type in Netflix into the search results to go there.

Navigation keywords are especially useful for big brands and unless you have a branded site, you’re probably not going to see much of that.

2. Transactional Keywords

These are basically keywords that people know what they want to purchase and they’re putting that into the search results.

This is like if you know the exact name of a smartphone you want to buy, then you will use terms like “Buy Samsung A50”, “Samsung A50 for sale” on Google to go to the e-commerce site for the purchase.

If you have a blog or a small business website or an authority site, you’re probably not going to use too much of the transactional keywords because you’re probably not selling your own items.

It will become important later on when you will start selling your own products.

3. Informational Keywords

This is very important for bloggers who want to turn their hobby site into a money-making site and if you have a niche or if you have enough authority site, then these keywords are for you.

This is mostly what we all have keywords on. Users use these keywords to search for a solution to a problem they have. This is like answering the questions they have.

Most searches done online nowadays fall into the informational category.

And this is great because if you can answer these questions or if you can solve these problems that people are typing those keywords into, then you will naturally increase your traffic which is awesome.

Informational searches are great because it’s telling people how to find the solution to what they’re looking for.

These keywords are not great for affiliate marketing or if you’re wanting to sell your own item because users searching these keywords don’t have that mindset to purchase something.

They simply have the mindset of “they want to fix something”.

Example: How to fix an iPhone camera?

4. Investigational Keywords

Investigational keywords fall in between informational and transactional keywords.

These keywords imply that the user is more ready for a transaction but need a little info.

Let’s say you are looking for a camera under $500 but you don’t know which one to purchase.

At this stage, you are considering for transaction but need more information.

So, if you search keyword such as “best camera under $500”, then these are the Investigational keywords.

Most of them are done with modifiers like top, review, best, cheap which shows that people have a buyer’s intent.

Informational and Investigational are the two big categories that you want to focus on for your blog. 

Things To Do Before Keyword Research

Now let’s do some keyword research.

The first thing that you’ll want to do is just brainstorm.

You should know the content about your topic better than anyone.

So go ahead and write down all the keywords you think people are searching for your topic.

But here’s where keyword research is helpful for a lot of times.

You know your content better than anyone else but sometimes you forgot a ton of information or a ton of questions that people might ask which you’ve never thought about.

These all the things get covered while doing keyword research.

How Do I Research Google Keywords (2 Methods)

So now let’s cover two methods that you can use to do keyword research.

The first one is free specially for beginners who are starting out and the other one is paid which gives extra details and more accurate result.

1. How Do I Research Keywords For Free

What you want to do is open up your browser and download “Keywords Everywhere”.

It is an extension for Chrome or for Firefox that displays details about keywords on the Google interface itself. It extracts data directly from Google Keyword planner.

You just need to install it from here and once you do, you get a little icon with a “k” on your browser’s shortcut bar.

Keywords Everywhere addon on the shortcut bar of browser

So now I can go to Google and type in a keyword say “Dog House” and you’ll see all the details under it.

Keyword everywhere showing keywords stats

Here you can see the monthly estimated search volume, CPC rate if you’re doing Google AdWords & competition showing how competitive the keyword is (For Advertiser).

Over to the right. you can see related keywords section & “People also search for” section.

Keyword Everywhere Related Keywords section

Keyword Everywhere People aslso search for section

Here also, you can see search volume, CPC and competitiveness.

I believe this competitiveness deals with the CPC so it’s not something that you’ll deal with.

Our main concern is looking at search volume and the other keywords that it’s showing.

This is a powerful method because you can get an idea of what people are searching for in your topic.

The beauty of this is you can export this to a CSV file which can be opened into Google sheets or Excel whenever you want.

This will help you decide which keyword or topic are you going to write about next.

So that’s a really powerful way to build up your keyword list of things that you can write about now.

Explore Questions Related To Your Keyword

One of the other things that you can do besides using the keywords everywhere tool is going to the “answer the public” website.

This is a free website that allows you to type in & search a seed keyword to bring questions related to it.

So we’ll type “Dog house” again & you can see a lot of questions.

Answer the Public website

What I like about this is it brings in a lot of questions perfect for your website to do informational keyword research.

And this is great when you’re wanting to grow your website, you just need to answer all these questions that people are asking.

Plus, here you can also see the volume, CPC and competitiveness from Keywords everywhere.

Answer the Public website showing all the questions

This website gets you really excited about your topic and you realize there’s so much more than you can write about to help the users on their keyword research journey.

You can also download the CSV to open it up in Google Sheets or Excel so you can create a content flow of what’s the next topic to write about.

Okay so that’s a really quick and easy way to do keyword research. Next, we will look at a paid method which is more effective.

2. Keyword Research Method Using KWFinder

Apart from the free method, you can get more accurate and additional details regarding keywords if you opt to use KWFinder.

Now, this tool does so much more than just keyword research but for some people just starting out it with this might not be feasible because it’s a paid tool.

The good thing with KWFinder is they provide a free 10 day’s trial period and you can do quite a bit of research for your website in that period.

You can start by creating an account and once you’ve logged in, then you will see an interface like the below picture.

KWFinder website

What you can do here is simply put in your seed keyword, select your target region and then it’ll go out and bring back several keywords that are associated with it.

As an example, I am using the “Dog House” keyword for keyword research.

Here you can see that we get about 74,250 searches a month and you can also see the paid search competition.

I don’t really use that to worry about anything.

KWFinder showing stats for the keyword "Dog House"

But you need to look up for KD (Keyword difficulty) that shows how hard its to rank this keyword.

The less the KD is, the better chances you have to rank for that keyword. Usually, green highlighted KD is best whereas yellow is ok and red is a big no.

In my case, the KD for Dog house is 39 and highlighted by a yellow color. This means it has an average difficulty.

You can also see the trend whether its popularity is increasing or decreasing.

As I scrolled down, I found “Heated dog house” & “indoor dog house” to be the easiest one to rank because they have a KD of 28 with a green color.

KWFinder showing low competition keywords

It also shows a related keyword icon when you hover on the keyword and when you click it, it shows all the related keywords related to your main keyword.

KWFinder showing related keywords option

So, this is how you can find low competitive keywords using KWFinder.

Its easy and user-friendly that even a beginner won’t have difficulty to find such keywords.

You can read more about how to do proper keyword research using KWFinder by clicking on this link.

However, even after finding low competitive keywords, you’re not yet done because there are a few more steps that ensure you have a better chance to rank on the first page.

What are those? Let’s see!

Things To DO After Finding Your Target keyword

Finding your target keyword is not enough because there are a few more steps you need to do to make sure you can rank them pretty well.

This involves:

  • Checking top 10 search results
  • Checking how many contents are ranking for the same keyword

Let’s discuss these in details.

1. Check Top 10 Search Results

For this step, ensure to download Moz Bar which is a free browser extension.

This add-on will show the backlink numbers, Domain Authority and Page Authority for all the search results.

This is especially great when you have to figure out whether ranking the keyword on the first page is difficult or not.

Type your targeted keyword on Google and do a quick search.  This will bring you all the top 10 search results that are ranking on the first page.

As you can see, there is a separate bar under every search result which shows DA, PA, and Backlinks.

Moz bar under Search results

Now you just have to figure out your own sites DA and then look up at the search result to find websites having DA less than yours.

My site has a DA of 26. So, I will look up for those websites having DA under 26 in the search result.

After seeing, the least I can find is 32 which is still hard for me. However, I can still outrank them if I build more quality backlinks.

Well, I personally don’t do backlinking so I target only those keywords that have DA less than mine.

Once you know that there are websites having less authority than yours on the first page, you can move on to the next step.

2. Check How Many Search Result Ranking For The Same Keyword

Next step involves checking out the number of search results using the exact same keyword in the title.

To do this, insert your keyword between quotation marks and do a quick search.

Searching keyword "indoor dog house" using Quotation marks

Quotation mark ensures that Google is searching the exact same keyword & not including similar keywords.

Now here you want to ensure that the keyword shouldn’t have over 100 search results.

This is just to make sure that there is not enough content ranking with the same keyword in the title.

To find out,  you can scroll down and click the last page i.e. 10.

Exploring search result for "indoor dog house" keyword till page 10

If your keyword has over a 10-page result (1 page = 10 search result), then you can see the next pages i.e. 11, 12 and so on.

However, if you can only see 10 pages or less, then that’s a good sign.

In my case, I got 95 search results which are great. So, this shows that there is not enough content with the same keyword in the title.

Ensuring search result for "indoor dog house" keyword under 100

Ending Note… 

So, this is how to do keyword research for SEO.

Using these methods will definitely let you find tons of keywords that you can save for writing future contents.

I personally use KWFinder to find low competitive keywords and then research the first page thoroughly before writing.

While writing, I follow On-Page SEO steps to ensure I have better chances to rank on the first page.

Now, let me know if you have any doubt by commenting down below.

Also, ensure to share and pin this post.

Cheers.

46 Comments

  1. Cayce Berryman September 18, 2017 at 7:18 pm

    Images make things so much simpler. Very thorough. Keywords are ridiculously annoying but necessary. Lol thanks for the post!

    Reply
    1. Mahesh September 21, 2017 at 4:46 pm

      Your right. Thanks for reading the post

      Reply
    1. Mahesh September 21, 2017 at 4:46 pm

      Your welcome

      Reply
  2. Sarah Bailey September 21, 2017 at 1:27 pm

    I really need to try and work on my keywords better, I know they can make all the difference when it comes to making your blog discoverable.

    Reply
    1. Mahesh September 21, 2017 at 4:49 pm

      Yeah, SEO should be practiced from day 1 because after Google build trust on your site and rank your post. You will be flooded with organic traffic.

      It took me 3 months to finally figure out how to rank post on Google.

      Reply
  3. Holly September 21, 2017 at 2:10 pm

    I’ve been working really hard on SEO lately and really need this info. I’m pinning this for reference to help me. Thank you so much for your help.

    Reply
    1. Mahesh September 21, 2017 at 4:58 pm

      Ohh thnx a lot Holly

      Reply
  4. Joan Cajic September 21, 2017 at 3:23 pm

    I need to work on my long tail keywords and just all of them in general, gets me confused but I will know I will figure it out either way. Thank you gain.

    Reply
    1. Mahesh September 21, 2017 at 4:54 pm

      Your welcome. It comes with practice to know which keywords work best

      Reply
  5. MICHELLE GWYNN JONES September 21, 2017 at 4:30 pm

    Keyword competition checkers – I never heard of that. I really need to find a way to get SEO to work for me.

    Reply
    1. Mahesh September 21, 2017 at 4:51 pm

      Yeah, basically these are tools to find best keywords for your content. But along with that, you need to research all the mentioned steps to finally decide whether the chosen keyword is good or not.

      Reply
  6. Amber Myers September 21, 2017 at 5:11 pm

    This is just so helpful! I’m always trying to find the right keywords to use so my posts are seen.

    Reply
  7. corinne & kirsty September 21, 2017 at 5:58 pm

    These are such amazing tips and so helpful! I know SEO is so important and I need to really improve our blog’s SEO!

    Reply
  8. Dahn September 21, 2017 at 10:05 pm

    I didn’t realize there were other keyword checkers. I will have to save this page for reference, I really appreciate the explanation.

    Reply
  9. Terri Beavers September 21, 2017 at 10:52 pm

    This is something I really need to learn for my websites. I think I need to break it all down to see if I can understand it better than I do. It’s a little confusing to me but I’m sure I can learn it all in time.

    Reply
  10. Rosey September 22, 2017 at 12:09 am

    These are some interesting facts. I have been known to use long key words, I am going to try and keep that in check now for sure.

    Reply
  11. Rebecca Sanchez September 22, 2017 at 1:44 am

    I’ve always had fits and starts of keyword SEO and I must admit, I’ve often felt overwhelmed. Your article with the images and easy to understand language has helped break though a few points for me! I appreciate it greatly and will continue to return until so that I can really get the hang of it!

    Reply
  12. Anosa September 22, 2017 at 9:11 am

    I am always overwhelmed when I read posts on SEO and what we need to do to rank higher in google. At the moment I am using keywords and following some seo tips but not everything

    Reply
  13. Gingermommy September 22, 2017 at 12:31 pm

    This is really helpful information! I have to admit that I sometimes feel overwhelmed when it comes to SEO and so on. This is a great post to help!

    Reply
  14. Jessica Taylor September 22, 2017 at 1:35 pm

    This is such a great tool. I know, personally, this has been a quite overwhelming topic for quite some time.

    Reply
  15. Heidi September 22, 2017 at 2:20 pm

    Wow. This is a really good article. It looks like I’ve been doing my keywords all wrong. It looks like doing the research could take as long as writing the article, but it’s probably well worth it. Wish I could go back and choose a new keyword for the article I just wrote!

    Reply
  16. Ruth I. September 22, 2017 at 3:14 pm

    I have been learning about SEO and stuff and this is just perfect. Thank you for sharing your tips, very helpful!

    Reply
  17. Jacqui Odell September 22, 2017 at 6:22 pm

    These are great tips! I am struggling with SEO on my site. It’s confusing.

    Reply
  18. David Elliott September 22, 2017 at 10:08 pm

    I know what you mean. And you have to be around a while as a site in order to have the kind of DA and PA to get ranked. Moz won’t rank you right away. They will wait a few months. So don’t get frustrated immediately.

    Reply
  19. Elena September 24, 2017 at 2:01 am

    I am just now starting to look into this stuff. It’s a lot and almost like a foreign language. I’ve got tons is research to do and this was a good start!

    Reply
  20. megan September 25, 2017 at 4:44 pm

    This is a really helpful article. SEO and all the technical bits of blogging can be so confusing. I feel like I have a better understanding now.

    Reply
  21. Wildish Jess September 26, 2017 at 7:21 pm

    I’m so bad at doing this! I really need to stay top of doing this.

    Reply
  22. Rebecca Swenor September 26, 2017 at 9:44 pm

    This is awesome information for any blogger. Analyzing keyword competition is a great way to more of the google search pages. Keywords are so important for searches and the best way to find the right words is to research. Thanks for sharing the information.

    Reply
  23. Pingback: On-Page SEO Techniques 2017: 13 Killer Tactics That Works (With Checklist) - Lifez Eazy

  24. Doma| domalama.com November 7, 2017 at 9:52 pm

    Hey Mahesh

    SEO???? What the hell is this??? I was pushing it aside for a long, ignoring it but now I know I have to take it by the horn and tame it. Thanks for the article and the practical tips….and coming straight to the point, without selling many ebooks and affiliate links.
    I have bookmarked your site.

    Reply
    1. Mahesh November 8, 2017 at 12:23 pm

      Thank you, Doma. I am glad that I helped you.

      Reply
  25. Lynn March 26, 2018 at 4:15 pm

    This is a very thorough walk through of how to research keywords. Thanks!

    Reply
    1. Mahesh March 26, 2018 at 4:27 pm

      Your welcome 🙂

      Reply
  26. Daiana March 26, 2018 at 4:34 pm

    Great post, I’ll definitely put these tips into practice since yesterday!

    Reply
    1. Mahesh March 26, 2018 at 5:11 pm

      Hello Diana,

      That’s great to hear.

      Cheers

      Reply
  27. Bri Adams March 26, 2018 at 4:56 pm

    Thank you so much for this. I’ve been doing portions of this but not the whole thing and I know I can improve my keywording drastically. Planning to go through these steps on my next post.

    Reply
    1. Mahesh March 26, 2018 at 5:11 pm

      Hello Bri,

      Glad that it helped you.

      Cheers

      Reply
  28. Brandy March 26, 2018 at 5:13 pm

    Thanks for this! I’m pretty new to blogging, I’ll take all the good SEO tips i can get!

    Reply
    1. Mahesh March 27, 2018 at 8:27 am

      Your welcome Brandy 🙂

      Reply
  29. Comfort March 26, 2018 at 5:16 pm

    This is the guide I’ve been looking for on Keywords. Thank you for sharing!

    Reply
    1. Mahesh March 27, 2018 at 8:26 am

      Your welcome 🙂

      Reply
  30. Courtney March 27, 2018 at 4:26 pm

    This is great, I will definitely implement your techniques to optimize my keywords in my posts! Thanks for sharing!

    Reply
  31. Professor .Shaka July 14, 2018 at 10:19 am

    These are interesting techniques to optimize my keywords in my post.thanks for sharing this educative post.

    Reply
  32. Uday August 1, 2019 at 6:09 am

    Very nice blog on keyword research.

    Reply
  33. uday August 22, 2019 at 10:38 am

    Very good blog on keyword research.

    Reply

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