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Are you trying hard to drive Pinterest traffic to your blog?
If yes, have you seen any result yet?
I guess, probably No.
Do you know why?
Because you might be doing some Pinterest mistakes that are hindering your growth.
I know it might be hard for you to realize what are you doing wrong?
Well, you don’t have to worry because, in this article, I will be highlighting 5 Pinterest mistakes that you must completely avoid.
These mistakes have hindered my Pinterest growth and when I finally eliminated it, I have seen quite a good improvement.
So, what are you waiting for? Let’s begin!
- A Step-By-Step guide on how to use Pinterest to drive traffic to your blog
- The secret behind my Pinterest viral pins
5 Pinterest Mistakes That Must Be Avoided
1. Relying On Only One Pin
Pinterest is unpredictable. You can’t say which version of your pin can go viral at any time.
If you are creating a single pin for each of your articles and expecting Pinterest traffic to roll in. Then, you are missing a lot of traffic.
Let me give you an example, why people who advertise through paper posters create a lot of them?
Obviously to reach out to a wider audience.
They can’t do the same if they only make one of them.
…Same is with Pinterest.
You can’t expect to drive traffic to your blog if you rely on only one pin per article. You need to create at least 2-3 of them to see the maximum result.
I mean, creating several pins will surely give you a chance to A/B test different design and headlines which is very important for creating future pins.
For example, I created these 3 pins which are pointing to the same post. Each pin has a different title but conveys the same message.
I don’t know if you can clearly see but only one of them is doing well (red box one) & others are just being average.
This definitely gives me an idea which pins design and headlines are going well with my audience.
So, what will be my next step?
Create another pin with a similar type of headline having a different design targeting the same or different keyword in my pin description.
As you can see, I created another pin with the same headline (red box pin) which has already started showing me some good result.
You can also see, my background is different but I targeted the same keyword in my description.
Obviously, I changed the description but made sure that it hits the same keyword and guess what, it is doing well.
Creating new pins after analyzing your previous pins can definitely give you a better result.
So, in short, you must analyze your successful pins and then replicate the same.
2. Not Being A Consistent Pinner
Consistency is very important if you want to see Pinterest traffic on a daily basis. No matter how much pinning you do, if you are not consistent, you won’t see regular traffic.
Let’s say, if you are pinning 10,20,30 or 50 pins per day, then you must maintain the same frequency every day.
It doesn’t mean that you can’t alter your pinning number if you don’t see much traffic.
I mean, surely you can do that but it should be done slowly and not suddenly.
It shouldn’t be like one day you are pinning 50 pins and the next day you are only pinning 10 of them. To be honest, it’s a bad practice.
You need to maintain the frequency at least for one week to see whether it is working or not.
Because if you are using a new pinning strategy, you won’t see the result within a day. Pinterest at least takes a week to show some result.
Therefore, you must have at least one week of patience before changing to a new pinning routine.
Being consistent also indicates Pinterest that you are an active user which itself is a plus point.
3. Using Small Fonts On Pins
If you don’t know, most of the Pinterest users use their mobile to access Pinterest which means they will be checking out your pins on a smaller screen, unlike the desktop.
Therefore, in such case, you must use thick and big fonts while writing headlines to make sure it is clearly viewable on mobile.
However, due to some reason, if you can’t use big fonts, then at least make sure the fonts are readable in the smartphone.
I have seen so many pins with smaller fonts which are even hard to read on a desktop. Such types of pins have a higher chance to be completely ignored even on mobile.
If you are doing this mistake, then its time to create new pins with bigger & simple fonts. I guarantee that you will start seeing some better click-through-rate on your pins.
4. Joining Unengaged Group Boards
You might be pinning a lot of pins in different group boards but still didn’t saw any engagement right?
The reason is pretty simple.
You are pinning in such boards which don’t have any engagement.
If you don’t know what does it means?
Then, sharing your pins in such group boards won’t get you clicks or repins.
Unengaged group boards also bring down your average repin rate & it hurts your profile badly. Pinterest loves to share those content that gets a lot of repins.
Bad performing group boards lower your repin rate which impacts your Pinterest account health.
So, it’s very important to leave such group boards which aren’t engaging.
To know the activeness of the group boards, you can check out the Tailwind’s virality score (how many times a pin is repinned within that board), as well as the repins you’re getting on your own pins.
Another way to analyze group boards is to look at your notifications. Whenever you see your own pins getting repinned, always check the board name.
After clicking my notification, you can see all the saved pins as shown below. Here, you can figure out which boards are showing engagement.
If you can’t see your group boards in the notification even after pinning a lot of content into it, then this shows that the group board isn’t engaging with your pins. (Same method can be applied for personal boards as well)
Now, this doesn’t mean that you should entirely blame on group boards because sometimes it can be your pins that sucks.
It can be either bad design or might be the headline that isn’t captivating.
So, you see, it all depends on certain conditions. But hey, you got my point. right?
Additionally, while joining any group boards, make sure to follow the below points:
- Join group boards that fit your niche and avoid general one.
- Go for such group boards having less than 100 contributors.
- It must be an active board i.e. there must be ongoing activities such as clicks & saves.
- Avoid group boards that are way too much active because while pinning your pins in such group boards, it can get lost immediately due to which others can’t see or repin your pins. A good sign is to avoid group boards having thousands of contributors.
- Group boards must have at least 3k-5k followers.
That’s it. If you can join such group boards, you will definitely see more engagement to your own pins which result in more traffic.
5. Ignoring Keyword Research
First of all, always keep in mind that Pinterest is just like Google which shows the result in image format.
If you accept this fact, then you will start using Pinterest in a more strategical manner.
Now many of you think that the traffic which Pinterest drives to your blog is due to pinning. Sure it is, but there are other ways as well which it uses to drive more traffic to your blog.
Like it drives traffic through:
- “Picked for you” pins
- “More like this” pins
But before I discuss it, let me tell you how to find keywords using Pinterest.
Just type your pin topic in the search bar and see what keywords Pinterest recommends. Add any 1-2 relevant keyword in your pin description along with hashtags.
This is how you should search for keywords.
Now coming back to the traffic, all the above-mentioned ways have one thing common.
Do you know what?
Let’s look at each one of them to get a better understanding.
A) Traffic Through Search
This type of traffic can only be achieved if your pin is ranking for a keyword.
For example, one of my pins is ranking for a broad keyword “Paid courses”.
Now the keyword “Paid courses” is searched a lot on Pinterest and whoever is doing this search will eventually see my pin which means more clicks.
Even if I don’t promote those pins on a daily basis, it will still give me traffic as long as it is ranking at the top.
How I did it?
By targeting a specific keyword in my pin description and repinning it on relevant boards.
B) “Picked For You” Pins
“Picked for you” pins are those pins which Pinterest recommends to the pinners by the boards they create, the pins they save or the pins they click.
It analyzes all these activities and recommends them pins which resonate with their activity. I have heard that this type of traffic accounts for the majority of Pinterest traffic.
For example, if someone has a board about SEO and you too share pins related to SEO.
Then, there is a high chance that Pinterest will recommend your pin to them if your pin is perfectly optimized for that keyword.
This results in more traffic to your blog.
C) “More Like This” Pins
“More like this” pins are those ones which are displayed under other pins. When you view a pin, you can see many other pins under it.
All these pins share the same topic. For example, if I am viewing a cookie pin, then I can see other cookie pins under it.
Think about it, what if your pins pop-up in this section when others are viewing certain pins?
You have more chances to increase your engagement. right?
And this can only happen if you add keywords to your description.
So, you can see how much importance keywords play in a Pinterest strategy.
Therefore, start implementing them in your description to improve your pins visibility.
Over To You
So, here it goes. These are some of the Pinterest mistakes you need to avoid.
If you are already not doing such mistakes & still isn’t seeing much traffic to your blog. Then, you just need to change your Pinterest strategy.
This course has really helped me to increase my traffic by 7-times. You can read my full review down below.
Apart from this, If you really liked this article, then don’t forget to share & pin it.
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