Are you happy with your Pinterest result?
Are you getting enough traffic to your blog through Pinterest?
I know your answer must be NO. Otherwise, you wouldn’t be here.
We all know, Pinterest is a great platform to drive tons of traffic to your blog. Using this traffic, you can get e-mail subscribers, affiliate sales, clients etc.
But there is only one problem which many of them (including me) lack, “how to attract those traffic to your blog”. I always sucked on Pinterest. If you watch my earlier pins, you would probably laugh.
I always thought that Pinterest isn’t for me cause I was desperately trying my hands on Pinterest for almost 6 months without seeing any progress. Yes, for 6 months.
All I got was 3-4 visitors per day. Sometimes it went up to 10 visitors, but that was it. During all these struggles, I learned few things about Pinterest.
Firstly, if you share your pin with your followers or group boards, all of them won’t see your pin. It’s not like the Facebook group where sharing your content can be seen by all the members.
Pinterest is a different thing which totally works differently.
Secondly, you must know what works and what not. You should know what mistakes must be avoided & what actions must be taken.
I have already shared 3 tips to increase your Pinterest traffic. You can check that out. But here, I will only talk about the mistakes that must be avoided if you are planning to use Pinterest for a long run.
If you are willing to fix these mistakes, you can surely boost your Pinterest traffic. Now, it may look negligible mistakes and you might think “who cares”. But trust me, you need to completely avoid them if you are not seeing any result.
So without talking any further ado, let us explore these Pinterest mistakes.
5 PINTEREST MISTAKES THAT MUST BE AVOIDED
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1. NOT CREATING MULTIPLE PINS
Pinterest is unpredictable. You can’t say which version of your pin can go viral at any time.
If you are creating a single pin for each of your articles and expecting Pinterest traffic to roll in. Then, you are missing a lot of Pinterest views.
Let me give you an example, why people who advertise through posters create a lot of them? Obviously to reach out to a wider audience. They can’t do the same if they publish only one of them.
Same is with Pinterest. You can’t expect to drive traffic to your blog if you rely on only one pin per article. You need to create at least 3-5 of them to see the maximum traffic.
Not only that, you also need to have different compelling headlines for each of them. So that if one doesn’t work maybe the other one will do the job.
For example, I created these 3 pins which are pointing to the same blog post. Each pin has a different title but conveys the same message.
I have also seen some people who create 10 pins for a single blog post. Having so many pins gives them the chance to reach out to a wider audience. Plus, they can promote the same article for a longer time.
Thus, if you are missing this strategy, then start creating multiple pins for each of your blog post. Make a habit to create at least one new pin every week & start promoting it. You will surely see a difference.
2. NOT BEING A CONSISTENT PINNER
Consistency is very important if you want to see Pinterest traffic on a daily basis. No matter how much pinning you do, if you are not consistent, you won’t see regular traffic.
Let’s say, if you are pinning 10,20,30 or 50 pins per day, you need to maintain the same frequency every day. You can alter your pinning number if you can’t see much traffic. However, it should be done on a weekly basis.
It shouldn’t be like one day you are pinning 50 pins and the next day you are pinning only 10 of them. You need to maintain that frequency at least for one week to see the result.
Because if you are using a new pinning strategy, you won’t see the result within a day. Pinterest at least takes a week to show some result. Therefore, you must have at least one week patience before changing to a new pinning routine.
Being consistent also indicates Pinterest that you are an active user which itself is a plus point.
3. AVOID USING SMALL FONTS ON PINS
If you don’t know, most of the users use their mobile to access Pinterest which means they will be checking out your pins on a smaller screen, unlike your desktop.
Therefore, in such case, you need to use thick and big fonts so that whatever headline you write on your pin, it should be viewable on mobile.
I have seen so many pins with smaller fonts which are even hard to read on a desktop. Such types of pins have a higher chance to be completely ignored on mobile.
If you are doing this mistake, then its time to create new pins with bigger & simple fonts. I guarantee that you will start seeing some better click-through-rate on your pins.
Secondly, use such colors that are eye-catching so that even if there are a bunch of pins, your pins stand out from the rest of them. You can go for Pink, red, orange or any bright color that attracts the eyes.
In simple words, your pin must have the potential to attract the audience.
4. LEAVE UNENGAGED GROUP BOARDS
You might be pinning a lot of pins in different group boards but still didn’t saw any engagement. Right?
The reason why it happens is due to joining unengaging group boards. If you don’t know what does it means? Then, sharing your pins in such group boards wouldn’t give you much clicks or repins.
Unengaged group boards bring down your average repin rate. Pinterest loves to share content that gets a lot of repins, from pinners who have a high repin rate.
Low performing group boards lower both of those averages which impacts your Pinterest account health. So, it’s very important to leave such group boards which aren’t engaging.
To know the activeness of the group boards, you can check out the Tailwind’s virality score (how many times a pin is repinned within that board), as well as the repins you’re getting on your own pins.
Also, make sure that you look for these factors before joining any group boards in future.
- Join group boards that fit your niche and avoid general one.
- Go for such group boards having less than 100 contributors.
- It must be active.
- Avoid group boards that are way too much active because while pinning your pins in such group boards, it can get lost immediately. Due to which others can’t see or repin your pins.
- It must have a good reciprocal engagement.
- It must have at least 3k-5k followers.
That’s it. If you can join such group boards, you will definitely see more clicks & repins to your own pins which result in more traffic.
5. NOT REPINNING OTHERS PIN
Pinterest love those pinners who engage with other pins. As you all know, Pinterest has a smart feed and not a regular one.
This means if you share your pins on group boards, your pins won’t be much visible to its followers. So, in order to make it more visible, you need to repin other people’s pin as well.
If you are avoiding this practice, then you are hindering exposure to your own pins.
Same goes for your personal boards as well. If you share your pin on your personal boards, you must engage with other pins that are being shown in your smart feed.
So, start engaging with other’s pin and in return, Pinterest will show you some smart feed love.
OVER TO YOU
So, here it goes. These are some of the Pinterest mistakes you need to avoid. If you are already not doing such mistakes & still isn’t seeing much traffic to your blog. Then, you just need to change your Pinterest strategy.
I will highly recommend reading this e-book which shows a great Pinning strategy using just a smartphone. This book will exactly show you how to launch a new pin so that it has the maximum chance to go viral.
This was my Pinterest analytics before using the pinning strategy mentioned in the e-book.
After one week, this is the result.
Saw the difference? I have got all these results just by using a smartphone. Well, it doesn’t mean that you can’t use the desktop. Sure you can but if you are someone who doesn’t have much time to open your laptop, you can use this smartphone strategy.
It’s so simple and at the same time, quite time-saving as well. Also, you don’t have to maintain massive spreadsheets to track your pins.
That’s it, guys. I hope you liked this article. If you do, then do show me some Pinterest love by Pinning my pin. Cheers.