YouTube Search Engine Optimization
As YouTube is the 2nd largest search engine in the world after Google. It receives more than 30 million visitors per day. Some use it to promote their brand, some use it to showcase their talent & some use it to make money through Google Adsense monetization.
Opening a channel on YouTube is pretty easy & there are many channels which are created daily but not all of them make money from YouTube. Most of them rarely get any views.
Well, I am a fan of western music. I use to learn music production as a hobby. Slowly, I started uploading tutorial videos on YouTube. But my videos barely got any views.
Actually, I was using wrong tactics and barely got any subscribers. But then, I researched throughout the internet on how to do YouTube search engine optimization to rank videos better.
Guess what, my videos started ranking on the first page of YouTube. Here are some of the examples
But as my YouTube niche doesn’t have many audiences. So, it wasn’t that much popular to have enormous views. Anyways, right now I am not that much active since I started blogging.
But still, I got to know the YouTube SEO factors which are a must to rank videos better.
That’s It? No
Ranking videos alone would not help you to succeed on YouTube. Your content should be awesome to make you stand out from others. Even though I ranked on the first page, but my content was average.
Guess what happened?
Only 20% of my viewers got converted into subscribers which I think is pretty dull. So, awesome content is a must to have along with an awesome presentation for your videos.
So, guys winding up. Whatever I am sharing here in this article are the things that I have learned which have worked for me & It will work for you too.
Just follow the steps I mentioned here & you will be on the right track on your YouTube journey.
YouTube Video SEO
There are some factors that we overlook while uploading our videos on YouTube. These factors when done correctly can make a huge impact on our videos in a right way.
Below are some of the Youtube video optimization SEO techniques that you must implement on your videos.
#1 Finding Best Keywords For YouTube Search Engine Optimization
The first important step is to find good keywords for optimizing YouTube videos. I already have an article where I mentioned free Youtube Keyword tools to search best keywords.
These websites & tools will help you to search keywords that you can rank better.
Out of that, I will be using TubeBuddy because this is one of the best YouTube SEO tool I ever came across. Even, they are certified by YouTube itself.
I have seen many famous YouTubers using this tool.
First, install “TubeBuddy” add-on on your browser. You can do the same in Google’s Keyword planner too. But I found this tool easier, more precise which is specially made for YouTube & guess what, it’s free.
So, open TubeBuddy & then go to its “Tag Explorer” section & search for tags.
“If you want to know more about TubeBuddy & it’s working, then do check out Tubebuddy Review 2018“.
For example, If I am making a video on “How to make pizza”. Then, search this keyword on Tag explorer.
As you can see above, the overall rating is very bad for this tag. This is not a great tag to use & we won’t be able to rank them soon. Therefore, we will use a different tag as our keyword.
You can use the auto-suggested feature in TubeBuddy which will automatically suggest you good tags. Using this feature, you can see a list of keywords related to the same topic which you can use and has a good overall rating.
So after spending 15-20 mins, I came up with the tag “How to make homemade pizza” which is somewhat synonym of my actual video topic & has a good rating as shown below.
You can rinse & repeat the same until you are satisfied with your final keyword.
So now you got your final keyword as per YouTube search engine optimisation. What’s next?
YouTube Search Engine Optimization - SkyRocket Your Video Views The Right WayClick To Tweet
#2 Creating A Video
Now I can’t help you to make videos. But one thing I can do i.e. to give you valuable suggestions.
First of all, the duration of your video must be more than 5 min because YouTube likes videos which are longer & hence you are more likely to rank better.
You should know some factors on which YouTube algorithm works. That factors are as below:
a) Video Retention
YouTube ranks videos well which have higher retention rate. Here “video retention” means the average watch time of your video.
If on an average your video is watched 100 times & each time it has been viewed more than 3-4 mins, then it has a higher retention rate which is good. If viewed for 30 sec, then it has less retention (bad).
So try to make engaging videos so that your audience won’t skip it early.
Try to get comments on your video. Always ask your viewers to like, comment & subscribe your channel.
By getting likes & comments, it is a way of telling YouTube that your video is very likable among viewers. Due to this, YouTube algorithm will rank your videos better.
c) Subscribe After Watching
YouTube also boost such videos that help to gain new subscribers.
For example, if you are getting new subscribers through one of your videos, then YouTube will rank that video better.
Same as above. If one of your videos is getting shares on social media, then the chances are that the video will be ranked better.
Videos are ranked well if it is added to watch later list & playlist by the viewers. That is why create good content so that it is more likely to be added to such playlist.
More likes will help you the same on ranking. Always have a call to action ( asking viewers to like, subscribe share) at the beginning or at the end of the video.
So try to make video considering all these factors so that it will have higher retention, comments, likes & shares.
3) Optimize YouTube Video SEO
This is the next step after you have created your video. Do the following things while uploading your video on YouTube.
a) Video File Name
Your video file name should be your keyword. In my case, the video file name will be “how to make homemade pizza.mp4”
As YouTube is unable to visualize videos. So, by renaming it, it is a way to tell YouTube algorithm what your video is about.
b) Video Title
Same as above, put your keyword in your title. You can add few search query or phrase in your title which tends to show videos on the Google search results as well. Below are the search query,
- How to
- What is
- Funny Videos
c) Video Description
While filling the description. It is important to describe your video with at least 100-250 words. While describing your video, make sure to mention your keyword at least 3-4 times.
One at the top, second at the middle & third at the bottom.
If you are advertising any link, make sure to mention it at the top of your description. Also, sometimes a lengthy description will land your video on Google search results too. So don’t forget to describe your video well.
Include tags related to your videos on tag section. You can search tags on TubeBuddy which will eventually suggest you some best tags. You can also refer tags from your competitors.
I have mentioned a cheat method to find keywords in your competitor’s video. You can read it in my Rank YouTube Video article. Include at least 5 or more tags.
e) Video Quality
Always upload videos in HD quality such as 720p or 1080p. I mean who wants to see videos in low quality. Do you prefer to watch movies in HD or in low quality?
f) Attractive Thumbnail
Always upload an attractive thumbnail for your videos. I have randomly picked a thumbnail from Youtube because it is very catchy. You can refer the same to get an idea.
Why is it important?
Because this is the first thing your viewers will see & if they are attracted, then they surely wanna peep into your video. Also, before uploading the thumbnail, rename the file name with your keyword.
Now the work hasn’t completed yet. You need to promote your video on social media to kick-start your initial views.
You can share your videos on following social media sites.
Now while promoting on Quora & Yahoo answers. Search for the questions related to your keyword & answer them.
While answering questions related to your video, write a little preview/summary about the topic & end it with
something like this.
“I have made a video on the same topic which will surely help you. I guess you may want to check out.” & then drop your video link.
Now, don’t spam all over with your video links. Don’t overuse it.
I wrote an article about using Quora to get more blog traffic. Same can be applied to YouTube videos too. It will definitely help your videos to get views.
Conclusion – YouTube Search Engine Optimization
At last, I just want to let you know that your YouTube channel authority is as important for ranking videos. To be in context, YouTube will pay more attention to channels which are old in comparison with the new ones.
So, If you are having a new channel & you have applied all these tips mentioned in this article, but still couldn’t rank on the first page of Youtube. Then, just relax.
It may be ranking on 5th or 7th page. So have patience and give it little time. Slowly the ranking gets better & better in few months & then the majority of your videos will be ranking on top 3 pages.
Well, congratulations. Now you know the YouTube search engine optimization techniques for your videos. Also, if you have some time, you can check out an article where you can do cool tricks with YouTube.
Ok, guys, If you have any question on your mind, then you can comment below.